ReactS : Advertising Lawyers & Attorneys : Reed Smith Law Firm : Marketing Regulations, Product Placement

ReACTS are  hosting or supporting the following events:

11 August 2010- Reed Smith Digital Music Seminar Series - Major Labels

8 September 2010 - Reed Smith Digital Music Seminar Series - Independent Labels and Aggregators

28th September 2010 - IBC - Protecting the Media

5th October  2010 - IBA Annual Conference - GPS Location based marketing session

13 October 2010 - Reed Smith Digital Music Rights Seminar - Collective Licensing

14th October 2010 - Westminster Eforum Keynote Seminar on Digital Advertising

21st October 2010 - Word of Mouth Advertising Association talk on social media in the workplace

2nd November 2010 - Social Media Marketing Seminar

10 November 2010- Reed Smith Digital Music Rights Seminar - Advanced Digital Music Perspectives

23rd November 2010 - Future Sponsorship and European Sponsorship Association Group Workshop on Ambush Marketing

2nd December 2010 - Consumer Goods and Brands seminar Series commencing with talks by General Counsel for P&G and OFT

We are pleased that the Reed Smith sponsored C5 Advertising Law Forum, held on 9 &10 June, was a resounding success. Marina Palomba from the ReACTS team, a speaker on both days and Chairperson for the second day of the conference, expressed her sincere thanks to all the speakers for making the sessions so informative and engaging, and to all the delegates for attending. In addition, she wanted to thank C5 themselves for the excellent organisation of the event.

Do you know your flog from your blog?"
The benefits and the risks of Word of Mouth Marketing in Social Media
 
This seminar looked in detail at the opportunities for word of mouth marketing in a social media context and the risks associated with such opportunities. It will include analysis of the Consumer Protection Regulations and defamation law, and discussion on moderation, privacy and advertising to children. 

Slides are available on request
 


 

The ReACTS breakfast seminar, 'Mad Men or Bad Men?', was held on Thursday 20 May. There was an excellent turn out with delegates from diverse companies, including advertising agencies, production companies and broadcasters. The speakers looked in detail at the opportunities and challenges arising from the recent relaxation of the product placement restrictions and explained the recent and forthcoming changes to the advertising codes and the DEFRA Green Claims.

Thank you to all those who came along. If anyone is interested to obtaining the slides, please do not hesitate to contact us.