Welcome!
Welcome! We are ReACTS, the Reed Smith Advertising Compliance Team, and this is our blog.
We hope this site proves to be a useful resource and information centre for advertisers and their agencies, and for others interested in the advertising and media industry.
The blog will keep you up to date with the latest relevant developments in the industry and with comment on recent cases and ASA adjudications. The blog will also be populated with in depth articles on specific subjects.
The site contains Ad Guides on a number of different areas of interest, such as Social Media marketing and marketing around the Olympics, which, while not amounting to legal advice, will provide users with a basic understanding of the important issues to consider in these fields.
We do encourage users to interact as much as possible with the blog, and we welcome your feedback.
Brilliant site! As a new jewellery marque applying for trademarks and learning about how to tackle the mighty world of advertising and brand building, the information here has been extremely useful. And in a language I understand too. We wouldn't normally have access to this kind of professional advice. Please keep it coming!